NAOMI | FOREST LAUNDRY BASKET
£100.00£49.95
4 Reasons Women Choose Lurevela London
All Day Comfort
Soft, supportive soles and a relaxed fit keep your feet comfortable from morning to night.
Timeless Style
Classic designs like our Mary Janes complement your wardrobe and never go out of fashion.
Made for Real Life
Whether you're at work, out and about, or travelling, our shoes are designed to keep up with your day.
Quality You Can Feel
Carefully crafted with premium materials for long lasting wear and reliable support.
About Lurevela London
Every pair in our collection starts with the same intention: to help women feel comfortable, confident, and beautifully themselves.
We’re Charlotte and James, the couple behind Lurevela London. What began with a simple idea, finding women’s shoes that feel as good as they look, grew into something far more meaningful to us.
We kept hearing the same frustration from women around us: beautiful shoes often weren’t comfortable enough for real life, while comfortable shoes rarely felt elegant or special.
We believed women shouldn’t have to choose.
That belief became the foundation of Lurevela London.
Our collection is dedicated exclusively to women’s footwear, selected with careful attention to comfort, fit, versatility and timeless style. From easy everyday shoes to elegant pairs for those moments when you want something a little more special, every style has one purpose: to become a pair you genuinely look forward to wearing.
For us, it isn’t about having the biggest collection. It’s about choosing the right shoes.
Because when a pair fits beautifully, feels comfortable and works effortlessly with your wardrobe, it doesn’t simply complete an outfit.
It becomes part of your everyday life.
Charlotte & James
Lurevela London
10,000+ Women Have Made Lurevela Part of Their Everyday Life
"I bought them because I loved the look, but I honestly didn't expect them to be this comfortable. I wore them for an entire day in London and my feet still felt great. I've already ordered another pair."
Margaret H.
"I usually struggle to find shoes that look elegant without hurting after a few hours. These are different. They felt comfortable from the first wear and I can actually keep them on all day."
Diane R.
"You can feel the difference as soon as you put them on. They feel supportive, soft and beautifully made. I've had so many compliments on them already. They look even better in person."
Patricia W.
"I've worn mine almost every day since they arrived. Shopping, lunch with friends, long walks around town, they've been comfortable through everything. They've quickly become the pair I reach for first."
Carol B.
"I was a little unsure about ordering shoes online because getting the right fit can be difficult for me. I'm so glad I tried them. They fit beautifully and are much more comfortable than I expected."
Sandra M.
"I wanted something feminine that I could wear without sacrificing comfort. These are exactly that. They look lovely with trousers, jeans and dresses, and even after hours on my feet they still feel comfortable."
Elizabeth T.
Lurevela London vs. Other Brands
Lurevela London
- Cut Wide Across the Toes
- Padded, Shock-Absorbing Sole
- UK 4 to 7.5, Half Sizes Included
- Fit Guidance on Every Pair
- Soft From the First Wearing
- Free UK Delivery, 30-Day Returns
Other Brands
- Narrow, Pointed Toe Box
- Thin, Flat Insole
- Whole Sizes Only
- No Fit Information
- Needs Breaking In
- Delivery Charged at Checkout
Frequently asked questions
I’ve bought “comfortable” shoes before and they still hurt. Why would Lurevela be different?
We understand. The word comfortable is used on almost every pair of shoes these days.
For us, comfort is about much more than adding a soft insole and calling it a comfortable shoe.
We look at the entire design. The shape, the cushioning, the flexibility of the sole, the materials and the way the shoe supports your foot all matter.
Our collection is selected for women who want shoes that look beautiful but still feel comfortable during everyday life.
We believe women should not have to choose between style and comfort. That is what we look for in every pair we add to Lurevela London.
How do I take care of my Lurevela shoes?
A little care can make a big difference.
We recommend gently removing dirt with a soft cloth and allowing your shoes to dry naturally at room temperature if they become wet.
For more delicate materials, using a suitable footwear protector before wearing them can help keep them looking their best.
We also recommend avoiding strong direct heat when drying your shoes, as this can affect certain materials and their shape.
Take good care of your shoes and they can stay part of your wardrobe for much longer.
Are Lurevela shoes actually comfortable enough to wear all day?
Comfort is one of the first things we consider when selecting a new style.
A beautiful pair of shoes is not much use if you cannot wait to take them off after an hour. That is why we pay attention to cushioning, flexibility, fit and everyday support.
Every woman’s feet are different, so the way a shoe feels can naturally vary from person to person.
But our intention is always the same. We want to offer shoes you look forward to putting on in the morning, not taking off at the first opportunity.
What makes Lurevela shoes different from ordinary high street shoes?
We are not interested in filling our collection with hundreds of styles simply because they happen to be fashionable.
We would rather offer a carefully selected collection of women’s footwear that brings together comfort, femininity and timeless style.
We look for shoes women can genuinely imagine wearing again and again. That means paying attention to details such as how the shoe sits around the foot, how flexible it feels, how comfortable it is to walk in and how easily it can be worn with different outfits.
Every style has to earn its place in our collection.
Can I wear my Lurevela shoes in the rain?
A little unexpected British rain should not automatically ruin your day.
Many everyday shoes can handle light contact with moisture, but different materials react differently to water.
We recommend avoiding prolonged exposure to heavy rain or deep puddles, particularly with lighter and more delicate materials.
If your shoes become wet, allow them to dry naturally at room temperature. For suitable materials, a footwear protection spray can also provide additional protection.
Treat them with care and they will stay looking beautiful for longer.
Are these shoes really worth the price?
That is a fair question.
There will always be cheaper shoes available, just as there will always be much more expensive ones.
For us, what matters is whether a pair feels genuinely worth wearing. We focus on the combination of comfort, design, versatility and quality rather than simply looking for the lowest possible price.
We want you to open the box and feel excited about what you ordered. More importantly, we want your Lurevela shoes to become pairs you actually reach for again and again.
Because a beautiful pair of shoes that stays in the wardrobe is not good value at any price.
How long does shipping take?
We prepare every order with care and aim to get it on its way as quickly as possible.
Once your order has been dispatched, delivery time will depend on the destination and delivery service.
You will receive tracking information so you can follow your parcel as it makes its way to you. You can also check its progress on our Track Your Order page.
Standard shipping is free.
We know how exciting it is to wait for a new pair of shoes, so we aim to make the delivery experience as simple and clear as possible.
Do you offer a money back guarantee?
Yes. You have 30 days to decide.
Buying shoes online should not feel like a gamble. You can look at the photographs, check the sizing and read every detail, but sometimes you simply need to put a pair on your own feet.
If your shoes arrive and they are not right for you, you can return them within 30 days, provided they are returned in the required condition.
Maybe the fit is not quite right. Maybe the style looks different on your feet than you imagined. Or perhaps you simply changed your mind.
We understand. We would much rather you end up with a pair of shoes you genuinely love wearing.
